Mini Ritz Scuba
For the launch of Ritz's new line of crackers, Cuppa combined live-action actors, stop-motion puppets, 3D particle animation, digital post effects and embellishments, water displacement and watercolour illustrations to create a fantastic world that brings the product to life. An intricately detailed miniature kitchen set was built for the establishing shot that transitions to a full-scale model of the kitchen table with animated stop motion elements. Aside from the ocean creature crackers, the main characters existed as stop motion puppets with live action faces.