Pam

Leo Burnett

Leo Burnett Canada came to Cuppa to create some lovable food characters for their PAM print and television campaign. The Cuppa team was an intricate part of the creative - from the design of the characters through to animation.

The spots are part of a new generation of 5 second commercials.  We've also been collecting the recipe cards that (function) as the print campaign - found as inserts in many magazines.

The recipes aren't that bad either.  As long as you use PAM.