Scream Awards 2008

Spike TV

Cuppa Coffee recently completed the promotional campaign for Spike TV's Scream 2008 Awards Show, honouring the best in comic, fantasy, sci-fi and horror films. The promos tell the tale of a lone road warrior whose sole purpose is delivering the Spike award to the show while fighting off clone zombies, an alien and a she-beast! The spots were designed as a hybrid of CG animation and live action, requiring two days of green screen shooting with a cast of actors, several sets and a '73 Pontiac LeMans muscle car. This footage was combined with CG animation of speeding cars, attacking monsters and desert road environments. The final series of spots includes 3 main promos and 3 tangent sponsor spots, integrating products and signage from Captain Morgan, Taco Bell and Subaru.